The Adult Internet

The 'Adult Internet' is comprised of many market 'segments', each with its own focus and each offering a unique product to the web surfer. Of the key market segments, the 'Amateur' market continues to be the fastest growing. By definition, an 'amateur website' is one that features a single individual or couple, offers "real, original' content, and is owned and operated by that individual. Unlike "megasites" that offer 10,000 images, professional content, 1,000 live video feeds, etc., amateur sites generally offer 2,000+/- images, perhaps streaming video, and/or live webcam, erotic stories, and similar content. The amateur site is not necessarily designed to 'compete' with the megasite, but is put on the internet to appeal to the individual surfer who is looking for a 'real person, with a real website' and with whom they can establish a 'relationship.'

Within the 'amateur' market, there are many sub-segments, each again, offering original content to the surfer looking for a particular type of adult entertainment. While the most successful amateur sites feature hardcore sex, other notable sub-segments include Mature Sites, featuring women over 40; BBW Sites, featuring large women; Couples/Swinger Sites; and Fetish Sites including lingerie, legs, shoes, S&M, bondage, etc., public flashing, and other, somewhat esoteric interests. The bottom line is that on the internet, sex sells, particularly real life amateur sex, and there is a literally unlimited market for unique, original amateur content.


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There are currently over 10,000 amateur sites on the net, with more going online everyday. Of these, some will be wildly successful, some will disappear within ninety days, and most will simply provide an interesting, titillating hobby for their owners, and perhaps generate a modest, part time income. At the very least, a properly designed and marketed 'amateur' site can provide the owner with an outstanding second income. I-CanDee sites go a step beyond this . . . I-CanDee sites, make money!

The key is design and marketing; and it is here that I-CanDee can make the difference between a titillating hobby and a viable, profitable business.

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